Atlantic writer Derek Thompson reveals how retailers consistently manipulate customers into shelling out more money than a given item is worth.hese are the trick used by many big stores to trick you into buying more. How do consumers decide what to buy? The truth is that stores know you better than you do—both online and offline. The
In this video, Thompson details three major psychological biases that retailers exploit and offers lessons on how to counteract each one.
Here Is The Trick Used By Many Big Stores To Trick You Into Buying More :
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You go in, you spend money, you get things, and everyone walks out happy. Where there is money to be made, there are tricks up their sleeves to get you to spend it.
Here is the trick used by many big stores to trick you into buying more and make you spend more cash.
“Don’t use a shopping cart. People who carry their stuff spend 8% less.”
To avoid overspending, there are some rules of what not to do, says marketing consultant Martin Lindstrom, author of the book “Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.”
Rule No. 1: “Don’t bring your kids with you,” he says. They’ll help you spend 29% more than your budget, according to a study of nearly 3,000 consumers Lindstrom carried out.
Rule No. 2: “Don’t shop with your partner,” he says. He or she will make you spend 19% more than planned. No. 3: Carry $100 bills. “People are far less likely to want to break bigger notes.”